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Creative Quotations from . . .
Roland Barthes
(1915-1980) born on
Nov 12
French critic. He was known for his contributions to structural linguistics and New Criticism intellectual movement; wrote "Writing Degree Zero," 1953.
All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words. . .

I call the discourse of power any discourse that engenders blame, hence guilt, in its recipient.
I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them.
Myth is neither a lie nor a confession: it is an inflexion.
The bastard form of mass culture is humiliated repetition. . . always new books, new programs, new films, news items, but always the same meaning.
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Published Sources for the above Quotations:
F: The Pleasure of the Text, "Modern" (1975).
R: Inaugural lecture, 7 Jan. 1977, Collège de France (published as Leçon, 1978; repr. in Barthes: Selected Writings, 1982).
A: "Mythologies, "The New Citro"n" (1957; tr. 1972).
N: Mythologies, "Myth Today: Reading and Deciphering Myth" (1957; tr. 1972).
K: The Pleasure of the Text, "Modern" (1975).

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