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Creative Quotations from . . .
Al Ries
(0-0) born on
Jan 00
0 0. 0
         
   
F
Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

R
Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio.
A
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
N
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
K
It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
 
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Published Sources for the above Quotations:
F: "Positioning: The Battle for Your Mind," with Jack Trout, McGraw-Hill 80
R: "Positioning: The Battle for Your Mind," with Jack Trout, McGraw-Hill 80
A: Marketing Warfare, 1986 with Jack Trout
N: In "Webster's Electronic Quotebase," ed. Keith Mohler, 1994.
K: In "Quotable Business," ed. Louis E. Boone, 1992.
   


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