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Creative Quotations from . . .
Al Ries
(0-0) born on
Jan 00
0 0. 0
Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio.
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
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Published Sources for the above Quotations:
F: "Positioning: The Battle for Your Mind," with Jack Trout, McGraw-Hill 80
R: "Positioning: The Battle for Your Mind," with Jack Trout, McGraw-Hill 80
A: Marketing Warfare, 1986 with Jack Trout
N: In "Webster's Electronic Quotebase," ed. Keith Mohler, 1994.
K: In "Quotable Business," ed. Louis E. Boone, 1992.

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