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Creative Quotations from . . .
Marshall McLuhan
(1911-1980) born on
Jul 21
Canadian educator, author. His aphorism "the medium is the message" summarized his view of the potent influence of television, computers, and other electronic information.
Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.
Ads are the cave art of the twentieth century.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
I don't necessarily agree with everything I say.
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Published Sources for the above Quotations:
F: Understanding Media, 1964
R: Understanding Media," McGraw-Hill 64
A: In "Webster's Electronic Quotebase," ed. Keith Mohler, 1994.
N: Understanding Media, ch. 23 (1964).

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