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Creative Quotations from . . .
Marshall McLuhan
(1911-1980) born on
Jul 21
Canadian educator, author. His aphorism "the medium is the message" summarized his view of the potent influence of television, computers, and other electronic information.
         
   
F
Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.

R
I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.
A
Ads are the cave art of the twentieth century.
N
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
K
I don't necessarily agree with everything I say.
 
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Published Sources for the above Quotations:
F: Understanding Media, 1964
R: Understanding Media," McGraw-Hill 64
A: In "Webster's Electronic Quotebase," ed. Keith Mohler, 1994.
N: Understanding Media, ch. 23 (1964).
K:
   


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