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Creative Quotations from . . .
John Wanamaker
(1838-1922) born on
Jul 11
US businessman. He was founder of one of the first department stores in the United States.
         
   
F
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them . . .

R
Courtesy is the one coin you can never have too much of or be stingy with.
A
Do the next thing.
N
[A]ny seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
K
I know half the money I spend on advertising is wasted, but I can never find out which half.
 
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Published Sources for the above Quotations:
F: From an internet collection of quotations by the Department of Advertising, the University of Texas at Austin.
R: In <a href="http://www.cyber-nation.com/cgi-bin/victory/quotations/qlreferral/quotelib.pl?id=10115">The Ultimate Success Quotations Library</a>, 1997.
A: In <a href="http://www.cyber-nation.com/cgi-bin/victory/quotations/qlreferral/quotelib.pl?id=10115">The Ultimate Success Quotations Library</a>, 1997.
N: From an internet collection of quotations by the Department of Advertising, the University of Texas at Austin.
K: In "Whatever Happened to Madison Avenue?," by as Martin Mayer, 1991.
   


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