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Creative Quotations from . . .
Henry R. Luce
(1898-1967) born on
Apr 03
US editor, publisher. He built a publishing empire on "Time," "Fortune," and "Life" magazines and became one of the most powerful figures in American journalism.
         
   
F
There are men who can write poetry, and there are men who can read balance sheets. The men who can read balance sheets cannot write.

R
Show me a man who claims he is objective and I'll show you a man with illusions.
A
Business more than any other occupation is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight.
N
I am all for titillating trivialities. I am all for the epic touch. I could almost say that everything in "Time," should be either titillating or epic or starkly, supercurtly factual.
K
I suggest that what we want to do is not to leave to posterity a great institution, but to leave behind a great tradition of journalism ably practiced in our time.
 
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Published Sources for the above Quotations:
F: On recruiting a staff for "Fortune," magazine, recalled on his death 28 Feb 1967.
R: Quoted in NY" Times," 1 Mar 1967.
A: In "Quotable Business," ed. Louis E. Boone, 1992.
N: Quoted in "Esquire," Dec 1983.
K: On recruiting a staff for "Fortune," magazine, recalled on his death 28 Feb 1967.
   


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