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Creative Quotations from . . .
William Bernbach
(1911-1982) born on
Aug 13
US advertising executive, copywriter. He pioneered the subtle, low-pressure advertising that became a hallmark of the agency which he founded, Doyle Dane Bernbach, Inc.
         
   
F
If your advertising goes unnoticed, everything else is academic!

R
Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the core of his being.
A
We don't ask research to do what it was never meant to do, and that is to get an idea.
N
An idea can turn to dust or magic, depending on the talent that rubs against it.
K
Advertising isn't a science. It's persuasion. And persuasion is an art.
 
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Published Sources for the above Quotations:
F: In <a href="http://www.cyber-nation.com/cgi-bin/victory/quotations/qlreferral/quotelib.pl?id=10115">The Ultimate Success Quotations Library</a>, 1997.
R: In "Quotable Business," ed. Louis E. Boone, 1992.
A: In "Quotable Business," ed. Louis E. Boone, 1992.
N: In NY "Times," 6 Oct 1982.
K: In "Quotable Business," ed. Louis E. Boone, 1992.
   


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