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Creative Quotations from . . .
Leo Burnett
(1891-1971) born on
Oct 21
US advertising executive. He founded "Leo Burnett, Co." which is the world's fifth largest advertising agency, 1935-71.
         
   
F
When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.

R
To swear off making mistakes is very easy. All you have to do is to swear off having ideas.
A
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
N
I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
K
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
 
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Published Sources for the above Quotations:
F: In "Reader's Digest," Jan 1985.
R: In <a href="http://www.cyber-nation.com/cgi-bin/victory/quotations/qlreferral/quotelib.pl?id=10115">The Ultimate Success Quotations Library</a>, 1997.
A: In <a href="http://www.cyber-nation.com/cgi-bin/victory/quotations/qlreferral/quotelib.pl?id=10115">The Ultimate Success Quotations Library</a>, 1997.
N: In <a href="http://www.cyber-nation.com/cgi-bin/victory/quotations/qlreferral/quotelib.pl?id=10115">The Ultimate Success Quotations Library</a>, 1997.
K: In "The Speaker's Electronic Reference Collection," AApex Software, 1994.
   


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