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Creative Quotations from . . .
David Ogilvy
(1911-1999) born on
Jun 23
US advertising executive. He founded Ogilvy & Mather advertising agency and created the Hathaway "eyepatch" man.
         
   
F
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

R
The best ideas come as jokes. Make your thinking as funny as possible.
A
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
N
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
K
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
 
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Published Sources for the above Quotations:
F: In "Quotable Business," ed. Louis E. Boone, 1992.
R: In "The Speaker's Electronic Reference Collection," AApex Software, 1994.
A: "Ogilvy on Advertising."
N: In "The Manager's Book of Quotations," by Lewis D. Eigen and Jonathan P. Siegel, 1989.
K: In "The Executives Quotation Book," ed. by James Charlton, 1993.
   


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