I want to get the exciter beams on their imaginations heated. So we draw and talk and write and talk until everyone internalizes the problem and adopts an intensely personal approach.

"Remember Raymond Rubican's edict, 'Resist the usual.' The only way to achieve this is to pour a strategy through an individual so it comes out personal."

"Getting ideas is like shaving; if you don't do it every day, you're a bum."

"When Alexander the Great visited Diogenes he asked whether he could do anything for the famous teacher. And Diogenes just simply said, 'Just stay out of my light.'"

Sometimes the best way to heighten creativity is to stay out of the light.