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Creative Quotations from . . .
Alexander Kroll
(1938-____) born on
Nov 23
US advertising executive. He is CEO/chairman of Young and Rubicam, one of the largest advertising agencies in the U.S.
         
   
F
I want to get the exciter beams on their imaginations heated. So we draw and talk and write and talk until everyone internalizes the problem and adopts an intensely personal approach.

R
Remember Raymond Rubican's edict, 'Resist the usual.' The only way to achieve this is to pour a strategy through an individual so it comes out personal.
A
Getting ideas is like shaving; if you don't do it every day, you're a bum.
N
When Alexander the Great visited Diogenes he asked whether he could do anything for the famous teacher. And Diogenes just simply said, 'Just stay out of my light.'
K
Sometimes the best way to heighten creativity is to stay out of the light.
 
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Published Sources for the above Quotations:
F: In "Leadership: A Treasury of Great Quotations," by William and Leonard Safire, 1990.
R: In "Leadership: A Treasury of Great Quotations," by William and Leonard Safire, 1990.
A: In "Webster's Electronic Quotebase," ed. Keith Mohler, 1994.
N: In "The Speaker's Electronic Reference Collection," AApex Software, 1994.
K: In "The Speaker's Electronic Reference Collection," AApex Software, 1994.
   


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